![]() ![]() While official earnings reports are only available for half of 2022 so far, there are reports of revenue dropping by as much as 35% in 2022 vs. Twitter is on track to break even in 2023, Musk saysĢ022 was a year of massive change for Twitter, including an ownership change. Perhaps unsurprisingly, Meta users were quick to sign-up for the easily verifiable network, and within 24 hours of being released, Threads amassed around 30 million sign-ups.Download the complete Digital 2022 report-which includes online behavior data from 220 countries-to learn where to focus your social marketing efforts and how to better target your audience. Unlike Twitter, Threads allows free verification via users’ Instagram account. Threads has been compared with Twitter for many reasons, as it boasts a real-time micro-blogging format, and the ability to share links, photos, and video. ![]() On July 5th, 2023, Meta Platforms released Threads, a text-focus app that integrates with Instagram. ![]() Nonetheless, as of November 2021, almost 40 percent of adults in the United States had a favorable opinion of Twitter. Additionally, 47 percent said that harassment and abuse on the platform were also main issues. In May 2021, over half of all respondents surveyed in the United States stated that inaccurate or misleading information was a major problem for Twitter. Social media users are therefore more likely to access news from Twitter than any other major social media platform.Īs with most social media platforms, false information and harmful content are a cause for concern. In 2021, Twitter was the online network from which over half of social media users in the United States regularly got their news. Additionally, close to eight in ten high-volume tweeters use the site as a way to express their opinions. As of May 2021, 82 percent of high-volume Twitter users in the United States used the site for entertainment purposes, compared to 76 percent of low-volume users. People use Twitter for many reasons, and their activities on the platform differ depending on their tweet volume. Social media users' activities on Twitter Justin Bieber, Katy Perry, and Rihanna followed, all with over 100 million followers on the platform. President Barack Obama was the most followed person on Twitter, with a total of over 131 million followers. Additionally, men made up 56.4 percent of Twitter’s audience.Īs of April 2022, former U.S. Twitter finds popularity amongst those aged 25 to 34 years, with this age group accounting for 38.5 percent of the social platform’s worldwide user base in 2021. Although the micro-blogging platform is popular, its audience size does not compare with social media giants such as Facebook, YouTube, and WhatsApp – all of which have over 2 billion monthly active users. dollars as of February 2022.Īs of the second quarter of 2022, Twitter had 237.8 million monetizable daily active users (mDAU), indicating steady growth in users in recent years. Twitter went public in November 2013 and is ranked as one of the largest internet companies in the United States with a market capitalization of 28.93 billion U.S. ![]() Overall, the majority of Twitter’s revenues were generated via advertising, with a small portion being generated through data licensing. dollars and the company incurred a net loss of 221 million U.S. In 2021, Twitter’s revenue amounted to over 5 billion U.S. In addition, it is expected that the company's workforce will undergo significant adjustments. Musk announced that consumers will now have the option of becoming verified members for eight U.S. Twitter’s blue tick verification was originally free and reserved for high-profile individuals, allowing users to recognize trustworthy sources. The changing of the Twitter Blue feature was one of Musk’s first modifications as the company’s new CEO. Musk previously stated his views that the platform does not support the principles of freedom of speech, and looks to make alterations, such as changes to current regulations, open-source algorithms, and the eradication of fake accounts. dollars and came after he initially agreeing to purchase Twitter following a shock bid in April 2022. The acquisition cost Musk a total of 44 billion U.S. On October 27th, 2022, tech billionaire and prolific Twitter user Elon Musk bought the company and appointed himself CEO. ![]()
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